Based in Knoxville, TN

Websites that work
as hard as you do.

Beautiful, fast websites for Knoxville small businesses — built to turn visitors into customers and structured for the age of AI, not just yesterday's search.

See Our Work Get in touch

What We Do Differently

Built for how people
find you today.

AI assistants are answering search queries directly. If your site isn't structured for this new reality, you're invisible to a growing slice of your audience — no matter how beautiful the design.

Converts Visitors

Every page element is designed with one job: turning curious visitors into paying customers. Smart layout, clear calls-to-action, trust signals at the right moments.

AI-Ready & Found

When ChatGPT, Perplexity, or Google's AI overviews recommend local businesses, yours will show up. We structure your content so AI models can understand and trust it.

Locally Rooted

We know Knoxville — Market Square, the Old City, West Knox, Farragut. We know what it takes to stand out in our corner of East Tennessee and serve your neighbors.

Selected Work

Projects we're proud of.

Real results for real Knoxville businesses.

Restaurant Local SEO

Market Square Bakery

A warm, appetite-sparking site for a beloved downtown bakery — with online ordering, schema markup, and a 40% lift in weekend foot traffic from local search.

Retail AI Optimized

Smoky Mountain Outfitters

An e-commerce-ready storefront for a hiking and gear shop — now surfacing in Perplexity for "best outdoor gear shops near Gatlinburg" with fully structured product data.

Hospitality Conversion

Knox & Vine Wine Bar

A sophisticated reservation-driving site for a new Old City wine bar — opened to a fully booked first month, largely from organic and AI-referred discovery traffic.

Tori, founder of Blue Roof Studio

About the Studio

Hi, I'm Tori.
I build websites
with heart.

Blue Roof Studio is a one-person web studio in Knoxville, TN. I started it because I saw too many great local businesses — the corner coffee shop, the family-run contractor, the boutique fitness studio — getting lost online because their sites weren't built for how the world searches today.

I'm obsessed with the intersection of great design, smart technology, and local community. Every site I build is crafted to be genuinely useful: fast, clear, and structured so that both humans and AI models understand exactly what you do and why you're the right choice.

Ready to build
something great?

Tell me about your business and what you want to achieve. I'll follow up within 24 hours — no pitch, just a real conversation.

Send an Email